2016年11月4日

你没有做的五件事’t Know Were Possible with 脸书 Ads

查理·巴尔克

 

脸书 offers by far the most advanced social advertising platform in existence. As a result, there are a lot of strange or obscure features even experienced 社交媒体营销商 不知道。在下面阅读我的一些最爱!

1.广告链接到Messenger

As AI continues to advance, 脸书 has worked to keep up with this cutting-edge technology. Marketers are able to create 聊天机器人 that users can interact with through 脸书 Messenger. Additionally, 脸书 recently gave advertisers the ability to 链接到他们的信使 通过广告。尽管此功能可能与大多数品牌不相关,尤其是那些没有资源来创建聊天机器人的品牌,但我确实认为,想要与用户建立更紧密互动关系的品牌可以在没有自己的机器人的情况下利用这些广告。

2.参与观众

谁有’t viewed a product online only to receive ads about that same product in their 脸书 newsfeed? Retargeting is considered one of most direct tactics for influencing buyers who are already deep in your funnel. 脸书 has made this possible through the 脸书 pixel, but also has other remarketing tactics available.

重新定位自定义受众 who have engaged with your video, lead ad, or 脸书 Canvas creates boundless opportunities for marketers. This can be used for moving audiences from awareness down the funnel, sequential storytelling, or creating lookalikes based on audiences that have worked in the past.

In fact, advertisers on Twitter have the ability to target people who have engaged on any type of content — not just video, lead ads, and Canvas. I predict that 脸书 may add more capabilities like this in the future.

3.高级网站自定义受众

脸书’s像素允许一些难以置信的 强大的细分水平 您网站的受众群体。广告客户可以根据用户在网站上的时间,访问频率,访问天数(自此算起的天数或特定日期范围)以及所花费的总金额来定位用户。

4.画布和画布中的博客

In the last month, 脸书 released the ability to link one Canvas to another Canvas. The immersive nature of 脸书 Canvas means they can be used almost like a webpage or landing page that remains within 脸书. What’此外,内容创建者现在几乎可以在Canvas中创建整个网站。

Additionally, Canvas can replicate the experience of instant articles, which are currently only available to publishers. The two function based on the same technology, so Canvas can be used for a more seamless blog or article experience that functions directly within 脸书 just like an Instant Article.

5.在半径范围内瞄准

脸书’的地理位置定位可以变得非常具体。大多数时候,广告客户’不会想要超过10英里半径的目标。但是,在极少数情况下,您希望定位较小的半径,这是可能的。您可以’不能锁定城镇或城市周围一英里的半径,但是如果您找到街道或地址,’能够在地图上该点的一英里半径内定位。

标签: 脸书, 战略 , 工具类

保持了解。

社交智慧每周都会发送到您的收件箱。
  • 此字段用于验证目的,应保留不变。

想与我们合作?

聊一聊